'Make the world colourful'
In summer 2020, Flügger launched its ‘Going Green’ strategy. The strategy has set a strong green direction, and consequently Flügger is also launching a long-term vision and mission that concisely, actively and colourfully embrace the essence of Flügger: Make the world colourful. This vision is supported by the mission ‘Colours that matter’ and ‘Sustainable value’.
Vision: Make the world colourful
The starting point for everything at Flügger is colour.
It is inherent in Flügger’s DNA that the company was founded in the Nordics with Nordic standards for quality, customer service and inclusion. Flügger, however, sees the whole world as its market.
At Flügger, both the products and the corporate culture are steeped in colour. The products are of a superior quality, and the objectives are green.
Mission: Colours that matter
Flügger’s colours make a difference to both the environment and society. At Flügger, we protect what exists by extending the lifespan of things that people love, yet we are innovative when realising new ideas. Flügger’s colours make a difference in everyday life – for our employees, customers, the environment and society. At Flügger we think green. And our production is green. We enter into colour partnerships, we are creative with colour and we help customers to create their own environments.
Sustainable value
At Flügger, we focus on creating the best results for our suppliers, customers, employees and shareholders. We will maintain this focus on sustained growth rather quick revenue. This is our way of creating ‘sustainable value’. Simplicity takes time – our vision and mission are short and precise but rich in their meaning. Our business must make a difference for customers, suppliers, employees and shareholders – both now and in future.
